Lyric Opera of Chicago
IDENTITY / PHOTOGRAPHY / PRINT / WEB
CLIENT
Lyric Opera of Chicago
ROLE
Design director, lead designer & project manager
As the Lyric Opera of Chicago (Lyric) initiatives expanded over the years, sub-brands began to form dissolving the overarching Lyric identity. In order to ensure that Lyric “gets credit” for its hard work as a Chicago premier art institution, the organization moved to a master brand strategy. This included:
- Refining Lyric's existing identifier
- Developing a new verbal and visual system
- Establishing a strikingly unique marketing approach focused on evocative imagery, custom typefaces, and colors
- Architecting and designing a new website
- Producing various development materials to support Lyric's growing iniatives
Creating each season's production imagery has been the most challenging yet most enjoyable part of working with Lyric. The new marketing approach of fusing evocative imagery, custom typefaces, and accent colors successfully evoked the meaning and emotion of each production.
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Information Graphics
Packaging Design
Print Design
Signage & Environmental Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
