A little bit more about Samar...
She translates brand stories, visions, and messaging into thoughtful and engaging design systems through:
- Engaging with stakeholders to uncover business goals
Identifying clients' unique creative needs that will foster business growth
- Partnering with strategists, editors, designers, and developers to gain a holistic understanding of projects
- Facilitating collaborative ideation through brainstorming and whiteboarding sessions
- Presenting tailored concepts and managing feedback cycles to streamline approvals
- Designing brand assets across print, digital, packaging, and web platforms
Upholding brand consistency across all consumer touchpoints
- Measuring post-launch impact (when possible) to ensure design drives results
- Having fun!
She works with arts & culture, business & finance, education, food & beverage, health & wellness, and retail organizations.
- A3D Upholstery
- Accenture
- Access Health, MA
- Altshuler Staats
- Bain Capital
- Boston Corporate Finance Community
- BOOST
- Candy Craze Box
- Carroll School
- Celebrity Series of Boston
- Connecticut Orchestra Month
- Detroit Opera
- Direxion
- Emmanuel Music
- Endicott College
- GMO
- Greenwich Country Day School
- Hartford Symphony Orchestra
- Harvard Medical School
- Ironwood
- Jacksonville Symphony
- JayleenFinds
- Jennifer Hanway
- K&S Ventures
- Le Trait Noir
- Lyric Opera of Chicago
- Lyric Opera of Kansas City
- Maison Tini
- MarketPlace Development
- McGovern Institute for Brain Research at MIT
- MIT Introduction to Technology, Engineering, and Science
- MIT Jameel World Education Lab
- MIT Office of Sustainability
- Mount Auburn Cemetery
- Northeastern University's Cyber Security and Privacy Institute
- Northeastern University Center for Inclusive Computing
- Northeastern University Khoury College of Computer Science
- New England Development
- Qali—the woven collection
- Radiotopia
- SamartTreats
- Seattle Symphony
- Segerstrom Center for the Arts
- Skinner
- Sun Valley Music Festival
- Tala Fine Jewelry
- Tanasuk
- The Food Voice
- Wellington Management
She leads with clarity, collaboration, and craft — backed by measurable results.
40+
brand strategies translated into distinctive designs across diverse industries
15+
brand guidelines produced to ensure consistent execution across client teams
30+
deliverables crafted per campaign in visually cohesive marketing suites
6-10
client accounts managed annually, including communications, presentations, and deliverables
She’s not just about grids and guidelines—she's also a...
- Fitness & health enthusiast
- NASM certified personal trainer
- Middle-Eastern inspired homecook
- Nut butter addict
- Shuffle dance aspirer
- Obsessive list maker, and
- Founder of SamartTreats, her own health-focused food venture redefining sweet indulgence with functional nutrition
She could keep going (she has a list), but she’ll stop here.
Interested in working together? Get in touch!
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Information Graphics
Packaging Design
Print Design
Signage & Environmental Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
