Tanasuk
IDENTITY / WEB
CLIENT
Tanasuk
ROLE
Designer
Tanasuk, an international sitecore development agency, called for a brand refresh. In collaboration with TasmeemME, the largest platform for the creative industry in the Middle East, a new identity and visual design system was created.
While the updated system is based off of Tanasuk’s old identifier, small tweaks to the mark such as altering the orientation of two of the triangles that make up the “T” symbol and changing their color palette breathed new life into the brand giving it a bolder bolder, brighter, and more dynamic look and feel.
The colorful triangles in the mark became the foundational elements for the overall visual system. New patterns, background textures, and gestures were created highlighting the company’s innovative yet welcoming and approachable outlook.
The rebrand included a wide range of deliverables including updated identifier, complete stationery suite, Microsoft Word templates, Microsoft Powerpoint templates, posters, social media assets, website designs, as well as office signage and interior wall designs.
