Proposal to Massport

Services
Proposal Design & Information Architecture
Photography Art Direction
Print Production

Industry
Business & Public Sector

Role
Creative Lead and Project Manager overseeing design, production, and vendor coordination at Sametz Blackstone Associates
Photography Art Director in collaboration with Cahrles Gauthier

In response to a competitive RFP issued by Boston Logan International Airport, New England Development sought to position itself as the most locally rooted contender. The challenge was to transform a highly detailed, data-heavy proposal into a compelling visual narrative that reinforced credibility and sense of place.

I led the creative direction and production of a 708-page submission, developing a cohesive visual system supported by original photography and location-based storytelling. Custom tabbed dividers, mapped restaurant features, and structured content design transformed complex information into an immersive and persuasive presentation.

The final proposal balanced logistical complexity with strategic storytelling, reinforcing local authenticity through design.