Lyric Opera of Chicago
Services
Season Campaign System
Custom Typography
Marketing & Development Assets
Digital & Print
Industry
Arts & Culture
Role
Design Director and Creative Lead shaping campaign direction and system rollout at Sametz Blackstone Associates
As Lyric Opera of Chicago expanded its programming, the existing visual approach struggled to communicate the emotional depth of each production. The goal was to create a flexible campaign framework capable of supporting season-wide marketing across print, digital, and on-site experiences.
We centered the new system around emotion-driven storytelling, using custom typography and production-specific imagery to create distinct yet cohesive campaign visuals. Each show was treated as its own visual world within a consistent brand structure that unified materials across platforms.
The system extended across brochures, digital ads, donor communications, and environmental materials, allowing flexibility without sacrificing brand clarity.
Identifier
Website
Evocative production-specific imagery & typography
Season brochures
Program books
Production specific marketing materials
Donor engagement materials
Stationery suite
Brand guidelines
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Environmental Design
Information Graphics
Packaging Design
Print Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
