BOOST

Services
Brand Identity System
Illustration & Iconography
Packaging Architecture
Print & Digital Marketing Assets
Retail & Environmental Graphics
Merchandise

Industry
Food & Beverage / Health & Wellness

Role
Creative Lead with full system development and rollout

BOOST is a cold-pressed juice bar built around nutrient-dense blends designed to support targeted wellness goals. The challenge was to create a structured product system that clearly communicated functional benefits while remaining vibrant and approachable.

The brand architecture organized products into color-coded families, supported by custom icons and adaptable wordmarks that reinforced each blend’s health focus. The identity extended across packaging, in-store signage, and promotional materials, ensuring clarity and consistency at every customer touchpoint.

The result is a scalable visual system that simplifies product differentiation while reinforcing brand purpose.