Emmanuel Music

IDENTITY / PRINT / WEB

CLIENT

Emmanuel Music

ROLE

Designer

Emmanuel Music, a small music organization in the heart of Boston, was in dire need for a new visual system that better represents their organization, mission, offerings, and most importantly their scholarly knowledge in J.S. Bach.

Because Emmanuel Music resides in Emmanuel Church, a very traditional setting, many people have misconceptions of the type of work and music that Emmanuel Music performs. Their goal was therefore to change that perception while still embracing the traditional and classical setting that they are in.

The new visual system was therefore created to blend both the modern and classical worlds together through the choice of

Type: mixing a serif and sans serif typeface The use of italics serif specifically adds a classic look and feel.
Color: pairing a more contemporary color (dark blue gray and light teal) with a more classical color (gold)
Imagery: using colorized classical architectural detail shots as background gestures and elements to emphasize a sense of place in an unexpected approach

With the established new look and feel a new website was rearchitected, designed, and built along with a series of postcards, new season brochure, and a style guide / brand book to help guide the in-house team.