CandyCrazeBox

IDENTITY / ILLUSTRATION / PACKAGING / PRINT

CLIENT

Susie Benitez & Yury Patino

ROLE

Designer

CandyCrazeBox, a Boston based start-up, provides candy boxes with personalized messages for any and every occasion!

The visual elements of the brand are simple and elegant yet vibrant and engaging. While the identifier takes on a realistic and refined shape of a box, the specifically chosen typefaces, colors, and icons infuse the brand with dynamism and energy.

Ohno’s Fatface pushes the type to new extremes with its minuscule specs of negative space in and around the letters. Its whimsical look and feel is further emphasized when paired with the playful candy icons and the striking color gradient that reflects the bright colors of the delicious treats found in the boxes.

The black background of graphics and the color of the packaging is intentionally chosen to boost the gradient’s brightness. This is contrasted with the white inside panel that is reserved for handwritten personalized messages.