Tala Fine Jewelry
IDENTITY / PACKAGING / PRINT
CLIENT
Tala Allos
ROLE
Designer & project manager
Tala Fine Jewelry, a home-owned and handmade fine jewelry brand from Amman Jordan, elegantly takes on a modern twist to the well known evil eye amulet.
In this design, the name of the founder “Tala” has been tactfully incorporated in Arabic typography into the design with the tagline “handmade fine jewelry” circling the iris to further emphasize the eye symbol.
A few print collateral and packaging pieces were created for Tala to kick start her business. This included business, gift, and thank you cards, as well as gift boxes and bags.
FUN FACT
Traditionally, the evil eye amulet is believed to reflect or avert evil influences and has therefore become a typical charm to use in Middle Eastern jewelry.
