Tala Fine Jewelry

Services
Brand Identity
Illustration
Packaging Design
Print Collateral

Industry
Retail

Role
Designer and Project Manager with hands-on identity and production execution

Tala Fine Jewelry required a brand system that honored Middle Eastern symbolism while presenting a refined, contemporary aesthetic. The challenge was to create a distinctive identity that could scale across packaging and launch materials while preserving cultural authenticity.

The custom logomark integrates Arabic typography to form the shape of an eye, reinforcing both symbolism and craftsmanship. Supporting print and packaging materials extended the system into a cohesive launch suite designed to elevate the brand’s presentation and customer experience.

The result is a culturally rooted yet modern identity that balances meaning with elegance.