PULSE Newsletter
PHOTOGRAPHY / PRINT
CLIENT
Harvard Medical School
ROLE
Design director, lead designer & project manager
Harvard Medical School (HMS) was in a great need of a visual refresh to make their bi-annual newsletter more contemporary-looking and engaging to their readers. No more edge-to-edge copy-filled pages, no more rectilinear maroon blocks, and no more teeny tiny images!
As the lead designer, I came up with a new system that introduces white space, allows for broken grids, uses unexpected large, condensed, all-caps typography, features bold and bright colors, as well as interlocks circular shapes in a dynamic fashion.
As the design director, I oversaw the production work of my colleagues as they assisted with the laying out of additional issues.
The results: a strikingly substantial departure from where HMS ever was in the past!
FUN WITH SCIENTIFIC IMAGES
HMS provides amazing images that add a lot of punch and visual interest to every issue. For example, the colorized scanning electron micrograph above is showing an apoptotic cell (green) heavily infected with SARS-CoV-2 particles (yellow).
FUN WITH COLOR
Instead of having a set of defined colors to work with, I have the flexibility to choose a new palette for each issue.
FUN WITH CIRCLES
Having a client choose a design of mine with circles was a big win for me as I intentionally pushed myself out of my “rectilinear” comfort zone. While circles are definitely more challenging shapes to work with, when used thoughtfully in a composition / layout, the results are dynamically dazzling!
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Information Graphics
Packaging Design
Print Design
Signage & Environmental Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
