Lyric Opera of Kansas City
Services
Season Campaign System
Custom Typography
Marketing & Print Assets
Digital & Social Promotion
Industry
Arts & Culture
Role
Design Director and Creative Lead, shaping visual strategy and campaign rollout, at Sametz Blackstone Associates
For its 2025/26 season, Lyric Opera of Kansas City required a unified visual system capable of promoting four distinct productions while maintaining cohesive season branding. The objective was to create a campaign framework that could scale across print, digital, and environmental marketing touchpoints.
Custom wordmarks and show-specific visuals were developed to reflect the emotional core of each production, while a consistent compositional structure ensured brand continuity across posters, digital ads, website landing pages, brochures, and on-site materials.
The result is a campaign-driven system that balances individuality and cohesion, supporting season-wide recognition and audience engagement.
Title treatment exploration
Production art visuals: direction 1
Production art visuals: direction 2
Production art visuals: direction 3
Production art visuals: direction 4
Production art visuals: direction 5
Production art visuals: direction 6
Production art visuals: direction 7
Chosen direction: season brochure
Chosen direction: digital spots
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Environmental Design
Information Graphics
Packaging Design
Print Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
