Greenwich Country Day School
IDENTITY / PRINT
CLIENT
Greenwich Country Day School
ROLE
Lead designer & project manager
Greenwich Country Day School (GCDS) originally started off as a lower and middle school in Greenwich, CT. In 2017, a decision was made to launch a new upper school. Therefore, the school’s identity, brand, and communications had to be repositioned to better suit their new offerings.
Their existing identity was refined, a new verbal and visual system was established, and a new spirit mark was created to cohesively master brand themselves as the first premiere, coeducational, independent N-12 college preparatory day school in Greenwich, CT.
I had the great pleasure of collaborating with Skye Dillion, an amazing athletics / sports brand identity designer, to create GCDS’ new spirit mark and custom typography.
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Documenting GCDS' verbal & visual system was neccessary to ensure the school's proper use of it's new brand guidelines (see below).
