Outlet Project Books
PHOTOGRAPHHY / PRINT
CLIENT
New England Development
ROLE
Lead designer, photography / art directer & project manager
A creative and retail-driven approach for showcasing New England Development’s outlet projects was achieved through photographing fabric collages that evoke the essence and location of each outlet. The use of different goods, colors, textures, and fabrics in addition to various accessories such as necklaces, bracelets, and hand bags helped elevate the retail-specific focus of these books making them stand out from their competitors and increasing tenant and retailer investments.
12 blouses, 10 sweaters, 8 necklaces, 7pairs of pants, 4 handbags, 3 dresses, 3 bracelets, 3 scarves, 2 skirts, 2 jackets, 1 hat, 1 belt, and 1 pair of sunglasses = 16 different fabric collage shots
FUN FACT
Every item photographed was from my own personal wardrobe!
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Information Graphics
Packaging Design
Print Design
Signage & Environmental Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
