BOOST
IDENTITY / ILLUSTRATION / PACKAGING / PRINT
CLIENT
Mona Jaber
ROLE
Designer
BOOST is a cold-pressed juice bar in Amman, Jordan. It focuses on creating the ultimate juice mixtures that aids in boosting one’s health. Each juice is produced with the highest quality, locally sourced, organic ingredients.
The juices are categorized into 5 groupings: red boost, orange boost, yellow boost, green boost, and purple boost. Each grouping is classified by one main ingredient, indicated by it's associated illustration / icon, and affirmed by it's ever changing boost wordmark: each boost juice will boost one’s health and energy in a different way.
Each color category is informed by the main ingredient.
• Red boost: beetroot
• Orange boost: carrot
• Yellow boost: yellow bell pepper
• Green boost: parsley
• Purple boost: purple broccoli
