A little bit more about Samar...
She translates brand stories, visions, and messaging into thoughtful and engaging design systems through:
- Engaging with stakeholders to uncover business goals
Identifying clients' unique creative needs that will foster business growth
- Partnering with strategists, editors, designers, and developers to gain a holistic understanding of projects
- Facilitating collaborative ideation through brainstorming and whiteboarding sessions
- Presenting tailored concepts and managing feedback cycles to streamline approvals
- Designing brand assets across print, digital, packaging, and web platforms
Upholding brand consistency across all consumer touchpoints
- Measuring post-launch impact (when possible) to ensure design drives results
- Having fun!
She works with arts & culture, business & finance, education, food & beverage, health & wellness, and retail organizations.
- A3D Upholstery
- Accenture
- Access Health, MA
- Altshuler Staats
- Bain Capital
- Boston Corporate Finance Community
- BOOST
- Candy Craze Box
- Carroll School
- Celebrity Series of Boston
- Connecticut Orchestra Month
- Detroit Opera
- Direxion
- Emmanuel Music
- Endicott College
- GMO
- Greenwich Country Day School
- Hartford Symphony Orchestra
- Harvard Medical School
- Historic Old Northeast Neighborhood Association
- Ironwood
- Jacksonville Symphony
- JayleenFinds
- Jennifer Hanway
- K&S Ventures
- Le Trait Noir
- Lyric Opera of Chicago
- Lyric Opera of Kansas City
- Maison Tini
- MarketPlace Development
- McGovern Institute for Brain Research at MIT
- MIT Introduction to Technology, Engineering, and Science
- MIT Jameel World Education Lab
- MIT Office of Sustainability
- Mount Auburn Cemetery
- Northeastern University's Cyber Security and Privacy Institute
- Northeastern University Center for Inclusive Computing
- Northeastern University Khoury College of Computer Science
- New England Development
- Qali—the woven collection
- Radiotopia
- SamartTreats
- Sametz Blackstone Associates
- Seattle Symphony
- Segerstrom Center for the Arts
- Skinner
- Sun Valley Music Festival
- Tala Fine Jewelry
- Tanasuk
- The Food Voice
- Wellington Management
She leads with clarity, collaboration, and craft, backed by measurable results.
40+
brand strategies translated into distinctive designs across diverse industries
15+
brand guidelines produced to ensure consistent execution across client teams
30+
deliverables crafted per campaign in visually cohesive marketing suites
6-10
client accounts managed annually, including communications, presentations, and deliverables
She’s not just about grids and guidelines, she's also a...
- Fitness & health enthusiast
- NASM certified personal trainer
- Middle-Eastern inspired homecook
- Nut butter addict
- Shuffle dance aspirer
- Obsessive list maker, and
- Founder of SamartTreats, her own health-focused food venture redefining sweet indulgence with functional nutrition
She could keep going (she has a list), but she’ll stop here.
Interested in working together? Get in touch!
LATEST PROJECTS
CLIENT INDUSTRIES
Arts & Culture
Business & Finance
Education
Food & Beverage
Health & Wellness
Retail
DESIGN DISCPLINES
Brand Identity Design
Editorial Design
Environmental Design
Information Graphics
Packaging Design
Print Design
Web Design
LEADERSHIP SKILLS
Creative Direction
Management
Mentorship
Collaboration
Iteration
Adaptability
Systems Thinking
BEYOND DESIGN
Arabic & English speaker
Dairy-gluten-sugar free chocolatier
NASM certified personal trainer
Obsessive list maker and organizer
