Outlet Project Books
PHOTOGRAPHHY / PRINT
CLIENT
New England Development
ROLE
Lead designer, photography / art directer & project manager
A creative and retail-driven approach for showcasing New England Developmentās outlet projects was achieved through photographing fabric collages that evoke the essence and location of each outlet. The use of different goods, colors, textures, and fabrics in addition to various accessories such as necklaces, bracelets, and hand bags helped elevate the retail-specific focus of these books making them stand out from their competitors and increasing tenant and retailer investments.
12 blouses, 10 sweaters, 8 necklaces, 7pairs of pants, 4 handbags, 3 dresses, 3 bracelets, 3 scarves, 2 skirts, 2 jackets, 1 hat, 1 belt, and 1 pair of sunglasses = 16 different fabric collage shots
FUN FACT
Every item photographed was from my own personal wardrobe!
